A small studiobuilding products peoplewant to keep open.
Flutterly is a UK design-and-engineering practice led by Anoop Jose. We ship web and mobile products that feel considered, fast, and alive — then keep shipping long after launch.
Sandbourne
Sipli
GreenmeadFive recent things
we’re proud of.
A running journal of client work and internal products. Dates are when we shipped — not when we started. We’re usually still iterating long after the first release.
Sipli.
An AI hydration coach on your wrist. 35+ beverages, Apple Watch quick-logging, and an on-device model that feels human.
Sipli 3.0 — shipping Friday.
Live
02 · 2025 · iOSArtling.
A quiet corner of the App Store for families to archive children’s artwork.
03 · 2024 · BrandGreenmead.
→
04 · 2024 · CommerceJJ Paper.
→05 · 2024 · HospitalitySandbourne.
A reservations engine for boutique inns — effortless from first tap to front desk.
№ 18 — Design at the code.
A few engagements are covered by NDAs and don’t appear here. Happy to walk through them on a call.
Four working rules
we don’t break.
We don’t have a glossy methodology. We have four rules we’ve earned the hard way — the reason our clients come back.
One brief
at a time.
We run one engagement at full depth at a time. You get our attention, not our availability. It keeps the work honest and the calendar clear.
Friday
ships.
We commit to weekly shippable progress — something real you can click, tap, or show a teammate. If we can’t demo by Friday, we change the plan, not the deadline.
Design
at the code.
Design decisions happen in the editor, not in pixel-perfect Figma handoffs. Figma is a sketchpad; the browser is the studio. It’s faster, and the details are actually real.
Yours
to own.
You own everything — code, credentials, domains, runbooks. When we’re done, you could hire any other team to keep going. No lock-in, not even a little.
Appendix · Tools on the bench
We ship in
public, too.
Small tools, experiments, and bits of client work that are safe to open up. Pull requests are welcome — so are issues, and so is silence.
One person, a few trusted
collaborators, a short
client list.
Flutterly is a UK-registered product studio, founded in 2024 after a decade of shipping inside larger teams.
I started Flutterly because I was tired of handing off work to people who didn’t care about it as much as I did. So I stopped handing it off.
We’re small on purpose. We take on a handful of engagements a year so we can write the code, draw the pixels, and answer the email — usually in that order.
We’re at our best with founders sketching the first version, teams redesigning something their users secretly hate, and companies who want a partner — not a vendor — for the long run.
Got a brief
worth building?
We only take a handful of projects a year, so not every fit is the right fit. Write anyway — if we can’t help, we’ll usually know someone who can.
anoop@flutterly.co.uk