A small studiobuilding products peoplewant to keep open.
Flutterly is a UK design-and-engineering practice led by Anoop Jose. We ship web and mobile products that feel considered, fast, and alive — then keep shipping long after launch.
№ 01 — An introduction. Scroll for the ledger, the practice, and how to put something on our bench.
Reading, UK · 51.4543° N, 0.9781° W
№ 02 · Ledger of Ships
Five recent things
we’re proud of.
A running journal of client work and internal products. Dates are when we shipped — not when we started. We’re usually still iterating long after the first release.
- 032024Brand · Marketing siteSoon
Greenmead
Digital home for a sustainable living community — warm typography, low carbon footprint.
- 042024Commerce · Next.jsSoon
JJ Paper
Artisan paper goods, direct to door. A storefront that feels as considered as what it sells.
- 052024Booking · HospitalitySoon
Sandbourne
A reservations engine for boutique inns — built to feel effortless from the first tap to the front desk.
A few engagements are covered by NDAs and don’t appear here. Happy to walk through them on a call.
№ 03 · The Practice
Four working rules
we don’t break.
We don’t have a glossy methodology. We have four rules we’ve earned the hard way. They’re the reason our clients come back.
- 01
One brief at a time.
We run one engagement at full depth at a time. You get our attention, not our availability. It keeps the work honest and the calendar clear.
- 02
Friday ships.
We commit to weekly shippable progress — something real you can click, tap, or show a teammate. If we can’t demo by Friday, we change the plan, not the deadline.
- 03
Design at the code.
Design decisions happen in the editor, not in pixel-perfect Figma handoffs. Figma is a sketchpad; the browser is the studio. It’s faster, and the details are actually real.
- 04
Yours to own.
You own everything — code, credentials, domains, runbooks. When we’re done, you could hire any other team to keep going. No vendor lock-in, not even a little.
Appendix · The tools on the bench
- Web
- Next.js · React · TypeScript · Tailwind · Astro
- Mobile
- Swift · SwiftUI · Flutter · React Native · Kotlin
- Backend
- Node · Postgres · GraphQL · Supabase · AWS
- Tooling
- Figma · Linear · GitHub · Vercel · Sentry
№ 04 · The Studio
One person, a few trusted collaborators, and a very short client list.
I started Flutterly because I was tired of handing off work to people who didn’t care about it as much as I did. So I stopped handing it off.
Flutterly is a UK-registered product studio, founded in 2024 after a decade of shipping inside larger teams. We’re small on purpose. We take on a handful of engagements a year so we can write the code, draw the pixels, and answer the email — usually in that order.
We’re at our best with founders sketching the first version, teams redesigning something their users secretly hate, and companies who want a partner — not a vendor — for the long run.
- Founded
- 2024
- Based
- Reading, UK
- Headcount
- 1 + friends
- Reply time
- Within a day
Founder · Lead Engineer
Anoop Jose
№ 05 · The Brief
Got a brief worth
building?
We only take on a handful of projects a year, so not every fit is the right fit. Here’s what tends to click:
- 01Early-stage products with rough edges that need shaping.
- 02Internal tools that your own team secretly hates using.
- 03Ambitious mobile apps where the details really matter.
- 04Websites for people who care about craft and performance.
Doesn’t quite match? Write anyway. If we can’t help, we’ll usually know someone who can.
Contact card
- Ring
- +44 7780 580 534
- Visit
- Reading, Berkshire, UK
- Usual reply
- Within a working day
Signed, the studio.
— A. Jose